From the category archives:

...technology

Often times when I talk about social media strategies, I explain that social media lets everyone be the center of their universe. Each and every one of us should be able to feel like the center of the universe. If your customer happens to use LinkedIn on a day to day basis, then access to everything relevant for your product, service, business, or mission should be available from within that environment. The customer or “user” shouldn’t have to change their preferred environmental preference to associate with, learn from, contribute to, or promote your business. If they live and breath on Facebook then all the same applies, and if they live in a mobile environment they should be able to access all the relevant parts of the business from within their mobile browser, mobile application or messaging program. This requires research and planning. Where do your customers live and breath online? What conversations do they want to have and where are they comfortable having them? Once you understand their environment and preferences you can begin to create your social media plans delivering information in the appropriate orbits.

Thinking about your business in 360 degrees is important for today’s customer relationships too. Your customer wants to know about all the ways you share similar interests or concerns. About all they ways your partnership can accomplish a common goal. Sharing lots of information about who you are as individuals and as an organization will turn some people away but those few were never going to be the customers who evangelized your product, service or cause. The people who will be drawn to you will stay and they will be exponentially more powerful forces on your business than those who find you’re “not a match”. My Dad always told me that in order to be successful you had to be brave enough to be loved for who you really are and for what you really value. It’s the same in business. Smart brands are living and breathing brands, sharing more than the polished messages and inspiring ideas instead of controlling conversation.

When you look at your business from the outside in, can you see who and what it is all the way around? Can you see your core values? Your sense of humor? Can you see the universe of which you are the center? If not, then you need to share the parts that are missing in consumable sharable ways. If you can then keep on keeping it real and share a story about how this level of access has impacted your organization.

KTF
-KSL

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Are your customers hostages?

by KSL on May 11, 2010

I have a cool new phone. The HTC Incredible, it’s soooo much better than my Blackberry Storm. I’m plugged in too, a regular SocMed Jockey, so I should/could be a consumer advocate sharing my happy experience but I can’t do that, because I’m really just a hostage.

A little background

I’ve been ready to throw my phone out a window for months. I’ve been considering jumping to AT&T to get an iPhone but I’ve been with Verizon a long time.  All of my daughter’s friends are on Verizon that’s why we switched from T-Mobile in the first place.  Besides Verizon has better coverage than AT&T for some of the places I go.  So I was fairly committed to staying with them and holding out for the Nexus One but then the HTC Incredible came along. It was being released earlier and it was reviewed to be on par or better than the Nexus.

Here’s the sitch:

The day that Verizon Wireless released the HTC Incredible I actually lost my Blackberry, so I went to the Verizon store on South Willow Street (not “my store”). I asked if they had the Incredible in stock and the young man confirmed. The Androids had landed, yes! Story should end here. I buy a phone, happy-o but it doesn’t.

A paraphrase of my experience.

Verizon Rep: Hey you can get this for less if you wait till May 3 when you’re up for an early upgrade option (I would’ve paid full price if he hadn’t gone there).
Me: umm that’s in like four days.
Verizon Rep: Yes, you’ll have to come back.
Me: No. You wont have these in four days and I’ve lost my phone I need one today. Can’t you fix it, I mean what’s four days to Verizon?
Verizon Rep: No. I can’t do anything you’ll have to come back May 3
Me: Are you serious? I’m a customer for “x” $ month and “y” number of years with a VIP rating and you’re not going to sell me the phone today?
Verizon Rep: No. I can’t do anything you’ll have to come back May 3
Me: I’m getting a phone today, it doesn’t have to be here. You don’t want to reconsider or talk to a manager or anything? You’re going to let me walk away from Verizon like this today.
Verizon Rep: Yes.

So I go over to Five Guys to have a burger with my kido and I’m fuming. Ready to go to AT&T after lunch and tell Verizon to go to hell. I think I actually Tweeted something about their sucktasticness. My daughter keeps feeding me french fries and reminds me that every time we do anything with Verizon at a store other than “our store” we wind up being upset. She’s right. Last May when we bought the Blackberry for me and her an LG Dare we’d gone through a similar “I don’t have a brain in my head” moment with a Verizon Rep down in Merrimack. Whenever we went to “our store” they were brilliant. So after lunch I resolve to finish my errands and then try again to get my new phone at “my Verizon store”.

At my store I explain my situation to the rep who is very sympathetic and explains to me that I need to call customer service and make my case with them. His hands are tied and he wishes he could do more right now but that customer service over the phone has powers that the he did not.  He’s frustrated by it as he explains to me the hoops we have to jump through but he’s confident things will be resolved to my satisfaction. I think to myself “how ridiculous!” but ok, I call.

I’m on the phone with a young lady from customer service and she’s giving me the same “you’ll have to wait four days story”. I make it clear that I am not waiting four days, if they can’t figure out that my tenure as a customer is of greater value than the next fours days then I am taking my business elsewhere. After placing me on hold she returns, like a miracle, she’s enthusiastic and celebrating! I should be so happy with her because she found a loop hole and can make the four day thingy go away :) … I’m not impressed but whatever I need my phone.

So she blathers on and on about the notations she’s making in the account and all the Verizon jargon about “upgrade” vs “early upgrade” vs “priority upgrade” and a bunch of other crap. I explain to her that while she is very impressed with all the jargon they have created to run their business on the inside, people like me on the outside don’t give a flying hoot what they call it. It’s all irrelevant to the customer. We want to buy a phone, or a service plan, and that’s it. We don’t want to have to learn a different language to try and find out if we are getting screwed out of a better offering by the same vendor. We want you to make it simple and to do the right thing.  We want to be able to trust you.

Unfortunately I’ve been on the phone in the store for the last hour and twenty minutes (yes that’s right!) and the rep in the store tells me closest place to get my phone now is the Nashua store which closes at 9:00. If chatterbox can finish updating the notes on my account and we verify them, then I could maybe make it in time to get my phone. My rep calls the Nashua store and explains the circumstances ensures they see what we see etc. and lets them know I’m on my way. My boyfriend has been with me this whole time because we had been on our way out to dinner and this was to have been a quick stop along the way (oops!). He graciously agrees to play my little reindeer game and we head to Nashua to get my phone. Story should end here. I buy a phone, happy-o ……. but it doesn’t.

I get to the Nashua store and to make a long ugly story short (too late?) the store manager refuses to sell me the phone. He says the “code” is not one his store can acknowledge, no amount of talk can change it, he can’t sell me the phone.

Next day, I’m back on the phone with customer service. Now I’m ripped. I tell her that I’m leaving and they are forgiving me the $240.00 cancellation fee as my departure is due to their failure to provide adequate customer service. I’m all done. The rep explains that I shouldn’t be mad at her Verizon, because the Nashua store isn’t a corporate store.

Suddenly I begin to understand my various experiences with Verizon. See they want you to think they are one big brand, so you’ll trust this one big every-where-all-at-once-wireless-giant, only they’re not. They can not even make their non-corp stores sell a phone to someone. It’s up to each store manager’s discretion. That hit me like brick. So the store manager could have served me but he chose not to so he could sell his phone at a full price.

Wow.  I asked the rep on the phone how were we, the customers, supposed to know which was which? How did we get to decide who we want to do business with? She didn’t answer.  In the end, two and a half days after I tried to buy it, I got my phone. But I’ve lost all respect for them. I’m a hostage, I have no loyalty or trust in them anymore. The thing with hostages is the moment the right opportunity to escape comes along, they’re out of there.  When was the last time you asked your customers why they do business with you?

KTF

-KSL

P.S. As if they had any redeeming qualities.

Wow & I hadn’t even seen this before my last post “Verizon Tweets throw Comcast under a bus” http://bit.ly/d58DTc – Seriously? ok Kettle!

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All this warm weather reminds of beach books, I’ve been thinking about my seasonal pilgrimage to my favorite book stores. While building a wish list, thoughts of you all entered my mind. Every time I speak or work with a group of people I’m asked for recommended reading suggestions. So thinking about how many people I’ve come to know over the past few months and which books I’d like you all to read to further your education in Social Media for Education, Business, and Nonprofit communications.

Here’s my linkable list for you all in no particular order
(I have either read or plan to read)

1. Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran

2. Linked: How Everything Is Connected to Everything Else and What It Means by Albert-László Barabási

3. Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel

4. The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations by Ori Brafman, Rod A. Beckstrom

5. What Would Google Do? by Jeff Jarvis

6. Tribes: We Need You to Lead Us by Seth Godin

7. Wikinomics: How Mass Collaboration Changes Everything by Anthony D. Williams, Don Tapscott

8. Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky

9. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

10. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

11. Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman

12. Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel

13. The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

14. The New Community Rules: Marketing on the Social Web by Tamar Weinberg

15. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan, Julien Smith

I’ve aksed the Aleuro followers and fans for their insight too and I will be sure to share their suggestions. I’ll republish a complete list from all y’all later this month. Please add your suggested book name (or even link would be great) here in the comments. York Beach, Maine

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Social Media Profiles

by KSL on April 28, 2010

The Question: What happens when we die?

Part of what I do for clients sometimes is act as their social media “proxy”.  I share content with their community members and listen on behalf of organization, reporting common themes and distributing important questions to the right individuals within the organization for the swiftest response.  Often times I play this role while the members of an organization come up to speed on platform functionality and best practices for using social media to achieve their business goals.  After some time, I transition from managing their social media presence to simply being an adviser and reviewer of content and practice.  Yesterday one of my clients, who has made this transition successfully, called to ask me a question I hadn’t considered when we worked through their social media policy and plan.

What happens to these profiles when someone dies?

Unfortunately they have unexpectedly lost a member of their very close company family. This individual had created accounts on several social media platforms, at the initiation of the business, and now my client needs to know how to go about removing those profiles.  This is an unfortunate circumstance but it is one we must consider and prepare for when developing social media plans and policies, especially when we ask people to participate in these platforms for business purposes.

It should be clear in your policy what you will do in this event.  Will you notify, delete, deactivate, or memorialize social media profiles of deceased employees?  Will you leave that to their friends and families to decide?  Who owns that content?  If you delete it and the family of the individual wanted to keep it, can you be sued? These are questions that may not have precedent just yet.  Better for you to ask and answer them as a business, and in conjunction with the individuals that make up your organization, proactively.  These decisions may need to become part of your human resource information.  Your HR Manager may want to go so far as to document and record the discussion and agreement of these procedures with each employee.

In the unfortunate event that you need to remove social media profiles for a deceased business or family member, here are your options and links for action on each of the most common platforms.

Facebook

Facebook handles this well by providing options to deactivate, delete, memorialize or simply report on an account.

Deactivating your Facebook account basically turns your account temporarily “off”, meaning you’ll disappear on Facebook.  All of your information however is saved, so if you want to reactivate at some point everything will be just how you left it when you deactivated.  If you are going to do anything about someone’s Facebook profile, this might be an appropriate response while notifying friends, family, and community members of the situation as it still leave the information intact.

Deleting a Facebook account results in all personally identifiable information associated being purged from the Facebook database. This includes information like name, email, address, and screen name(s). Copies of some material (photos, notes, etc.) may remain on Facebook servers but it will be disassociated from the user profile and completely inaccessible to all Facebook users.

Memorializing a Facebook account prevents all login access to the account. It also means that certain information on an account will be removed like status updates and contact information. The profile’s privacy settings are changed so that only friends can see the profile or find it by search. The Wall remains up and accessible so friends and family can leave posts in remembrance.

There have been debates over who has the right to take of any these actions, so again I encourage to talk about this with employees and encourage them to discuss the situation at home. It will take careful consideration to determine the most appropriate response for your organization. If you choose to report the individual as deceased (anyone can do this) you can fill out this form but keep in mind the consequence of that action (family member will no longer see their loved one’s notes in feeds or threads, all notifications (like pokes) will disappear, videos and pictures of them will be gone etc.).

Linked In

On LinkedIn you can only close an account. To remove a profile from LinkedIn you’ll need to log into the account. Select “Close Your Account” from the “Settings” window and provide a reason for closing the account. Know that once the account is closed, there will not be any way to access to the account or the contact information contained in it. The only other option on LinkedIn is to notify customer service of the deceased member and they may remove the profile.

Twitter and Skype

I actually expected Twitter to have been more prepared for this question. So I was surprised when I searched Twitter Help Resources for information on notification of deceased members and came up empty. The only thing I found were rules and policy concerning inactive user names. I tweeted to @support but so far no response. I had the same experience with Skype. No information to be found in the knowledge base or forum and I’ve sent in a support question but no word from them yet either.

Twitter is interesting because a Twitter handle is a unique identifier, a brand really. The Twitter handle of an individual may represent the role in the business or may more truly represent the individual or even their family. It might even be that I pass my handle on to my daughter when I die so she can continue to share my life’s work with my followers (#itcouldhappen).

Please Share

If you’ve had to work through this experience, I’m sorry for your loss. I hope you’ll add your advice to this post to help along those of us who may have to find our way through this in the coming months.

KTF
-KSL

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Ch ch ch changes…

by KSL on January 28, 2010

Changing faces of Aleuromedia

Back in 2007, when Kenny and I first launched Aleuromedia we focused primarily on visual communications, with the greatest emphasis on video/screencasts for the web.

Aleuromedia first home page

Aleuromedia first home page

Our site was pretty sweet we thought; no page barriers because it is not really a “page” and we didn’t have to promote that analogous constraint anymore. We had a cool flash banner and music. We had one screencast and one talking head video on the home page demonstrating who we were and what we did. All in all we thought it was pretty slick.

Six months later Kenny decided the entrepreneurial roller-coaster was not really a good fit for him and so it was just me and I needed to change things.

AleuroSolutions first home page

AleuroSolutions first home page

I’ve always been the strategist and implementation specialist. I kept being asked for help from start-up businesses and take on interim leadership roles with these fledging companies to get them launched and self sufficient. I spent most of my time bridging the gap between product development (mostly software) and sales and marketing. So keeping Aleuromedia focused on visual comm, I branded these consultation and start-up services as AleuroSolutions. The new website was much less about “product” and far more about “service”. I was trying to fit the comfort level of IT in New England. I was so wrong to ever consider trying to fit into something. I mean the reason I was getting business was because I wasn’t like everyone else. Duh! – what a dork.

AleuroNPO first home page

AleuroNPO first home page

Last year I was very fortunate to have Tara Mahady make herself available to me after her success at NHPR and start consulting with Aleuro. We fleshed out the service offerings specifically targeted to non profits. So much of what I do with business is 100% transferable to nonprofits, the difference is the lexicon, the corporate culture and values, and often times the priorities. Having worked with non-profits myself since the late 90’s and Tara having more than 20 years of nonprofit work under her belt, we were a unique team and needed to show that.

Second AleuroSolutions home page

Second AleuroSolutions home page

So we kept Aleuromedia focused on visual comm., branded AleuroSolutions to contain all the business service offerings, and picked up AleuroNPO to focus on nonprofit consultation and education. Keeping things separate and tailored to the audience. Very
“TRADITIONAL MARCOM”. Only all the while I am teaching people about social media, kicking down make believe barriers between “professional life” and “personal life”, talking to them, and trying to help them understand that its more than marketing- it’s operations. I’m beating the drum of conversation and dialogue and digital/virtual existentialism. I’m setting Traditional Marketing rules on fire and declaring revolution against one-way, broadcast message media. Only my website didn’t even enable the kind of interaction I was talking about. Carpenter’s house blues.

I’ve taken several clients in the past year away from custom web development to easier to maintain, layman enabled tools like WordPress. Money is tight and I’m always against single points of failure, so if a business is depending upon “web-shop-of-the-day” and it’s costing them arms and legs, I recommend getting out from under it and going with something like WordPress. Pay for the education, once (or twice) and then be self-sufficient.

In answer to the questions about why my site wasn’t a WordPress site, and in resolution to the many communication limitations of the previous sites, and in effort to greater embrace transparency – I’ve brought all three entities (AleuroNPO, AleuroSolutions and Aleuromedia) back together as one WordPress powered website.

Cheers to the Aleurovolution

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Don’t Get Twitter? Learn by doing…

March 10, 2009

At the same time as Twitter is going mainstream (okay – maybe not as mainstream as Facebook – but it still has a faster adoption rate than blogging did), I hear from people all the time that they just don’t ‘get’ it.
So – let’s break it down. Twitter is a ubiquitous micro-blogging application that allows [...]

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SwANH

October 15, 2007

Last week I was able to attend the SwANH (Software Association of New Hampshire) event, it was held at SERESC facilities in Bedford, NH. It was a nice day all in all, and SwANH has improved their overall presence in the New Hampshire technology space over the last six months tremendously. They [...]

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HubSpot redux – another company that "gets it"

October 10, 2007

Just noticed that HubSpot has a video demo/explainer available on YouTube (http://www.youtube.com/watch?v=bH4imqmSLEk). This another example of how this form of communication really is the best way to reach your audience. I do wish that this video was readily available (easy to find) on the HubSpot website, though.

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