From the category archives:

…social media

Fortune 100 Series… Whole Foods Market

June 11, 2009

Please welcome Jenn Staretorp as a guest blogger on Media Words.  Jenn is one of my Social Media students at Daniel Webster College this term and this is her first blog post (ever).We welcome your comments and continued support of her social media experience. Whole Foods Market – Fortune 100 Company #22 When one thinks [...]

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Ford Corporation and Social Media-Fiesta Movement

June 7, 2009

Please welcome Linda Formichelli to Media Words. Businesses are still wary of social media, and our clients often ask us for examples of companies that are making social media work for them. Our plan is to profile the social media strategies of Fortune 100 companies to give you the scoop on what they’re doing internally [...]

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KSL’ism – Twitter is like a hammer.

May 26, 2009

I’m teaching Social Media this summer and today in class we talked about Twitter. The students were not Twitter users, until today. I’ve found that many people have the same questions about tool. Why does anyone care that I did laundry last night? Why do I care that someone is making bread? Who has time [...]

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Looking for work? Get Creative.

May 15, 2009

Looking for work? You’re not alone. So how can you stand out? My friend Marie asked me the other day if we (Aleuro) had any packaged services to help job seekers use social media to do just that, stand out. She wanted to create a video of herself, so potential employers could virtually “meet her” [...]

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Businesses using Social – Part 1

April 10, 2009

I suppose it shouldn’t be a surprise that so many businesses are still tip toeing around the social media space… but for me, I’m surprised everyday by just how many really smart business people are still afraid to broach the subject. And frankly, how many really smart people are disregarding the subject as “Twitter/Facebook fluff”, [...]

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Adventures in the Social Universe

April 7, 2009

Discovering Ways for Nonprofits to Thrive Online So, it’s been about two months since I left my job at New Hampshire Public Radio as the Senior Director of Marketing and Development to join Aleuromedia and immerse myself in social media and online marketing. I’m absolutely loving working for myself, and having a blast meeting and [...]

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Multiple Brand Disorder…

March 20, 2009

I was talking with a friend (we’ll call her Mary) recently and she really worried about what she perceived to be another friend’s (let’s say…Julie) faux pas on Facebook. Julie is a writer, and she posted a fairly revealing and intimate ‘break up’ post. Mary was worried that this would damage Julie’s reputation in some [...]

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Potential Consequence of Accidental Eavesdropping

March 14, 2009

My heads spinning a little, the new Facebook feed has lent to some fantastic thoughts about the potential consequence of accidental eavesdropping. Yesterday a wall-to-wall conversation between two friends was brought to my attention in the Facebook stream. Something I would have previously not seen or thought about was now front and center in the [...]

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Don’t Get Twitter? Learn by doing…

March 10, 2009

At the same time as Twitter is going mainstream (okay – maybe not as mainstream as Facebook – but it still has a faster adoption rate than blogging did), I hear from people all the time that they just don’t ‘get’ it. So – let’s break it down. Twitter is a ubiquitous micro-blogging application that [...]

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Eavesdropping is fun but Facebook is better…

March 5, 2009

I’m an eavesdropper. I listen in on conversations everywhere I go, often to the chagrin of whoever I happen to be out with (and probably those whose privacy I’m invading). I can’t help it, I’m fascinated to hear little snippets of other people’s lives. Morning conversation overheard in a coffee shop: “My daughter is going [...]

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