From the category archives:

…marketing

Gone Phishing?

February 25, 2010

Several years ago when I led development of DevPartner SecurityChecker at Compuware I used terms like DOS (denial of service), Phishing, and XSS (cross site scripting) everyday but I didn’t expect people outside of my work environment to understand what I was talking about.  A lot has changed in the past few years, Facebook and [...]

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CONFR – Social Media Workshop- Clip

February 2, 2010
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CONFR – Social Media Workshop

February 1, 2010

This past Friday I presented a three hour social media workshop up in Lebanon, NH, on behalf of CONFR . I just have to continually tip my hat (more like bending a the waste and bowing deeply) to Pam McDonald, the ED at CONFR, she is such a rockstar and works so hard to provide [...]

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Ch ch ch changes…

January 28, 2010

It may seem like things are changing all around you, and they are, but if you’re not changing too that could be an issue.

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The Evolution of Marketing and Communication: How we’ve arrived at social media…

September 27, 2009

Social media didn’t just happen. We’ve evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as [...]

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"Too Much Dust & Noise."

June 12, 2009

Ok, so you’ve been on the fence awhile now. You’ve learned about how a blog can be a your hub; How LinkedIn can demonstrate thought leadership; How Facebook can enable friends and fans to build your brand; Twitter can deliver hyper-relevant conversation and search….but you’re still feeling like there’s too much dust and noise? Consider [...]

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Fortune 100 Series… Whole Foods Market

June 11, 2009

Please welcome Jenn Staretorp as a guest blogger on Media Words.  Jenn is one of my Social Media students at Daniel Webster College this term and this is her first blog post (ever).We welcome your comments and continued support of her social media experience. Whole Foods Market – Fortune 100 Company #22 When one thinks [...]

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Getting to know Katie York

January 16, 2009

Hey y’all, so I’m at Panera hanging out with Katie York. Great story here actually, we met through a business meeting I had with one of my clients (JitterGram) at an ad house (Griffin, York, & Krause). I met Travis York and we were bantering about socnet, he’s a believer but not a doer apparently. [...]

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HubSpot redux – another company that "gets it"

October 10, 2007

Just noticed that HubSpot has a video demo/explainer available on YouTube (http://www.youtube.com/watch?v=bH4imqmSLEk). This another example of how this form of communication really is the best way to reach your audience. I do wish that this video was readily available (easy to find) on the HubSpot website, though.

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Art imitating life imitating art, or Internet imitating TV, as TV?

August 28, 2007

For the past couple of weeks I’ve been on vacation and pulled myself away from Internet and Video business. Well last week I found myself doing something I hadn’t had time for most of this summer…flipping through the TV channels. Now call it Law of Attraction, or serendipity, or coincidence, but whatever it was I’m [...]

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