From the category archives:

…life

How Facebook Changed the World

by KSL on August 4, 2010

You might have heard the buzz about “the Facebook movie” over the last couple of weeks, if not then definitely watch the trailer.  I’m sure I’ll go to see it, I mean Facebook has changed the world after all. Right?

Many of you SocMed types are probably thinking “Facebook didn’t actually change my world, I’ve been using tools like this to connect to colleagues and solve business problems forever.”  :) It may seem that way. Many, many, platforms have come and gone over the years. I know I was devastated when WorldWIT - WomenInsightsTechnology shut down their site but somehow managed to find other venues.

Think about your daily life, how has it really changed your life? For me, now that everyone else is plugged in too, it’s all so much easier and different.  Now that these tools have made their way to the main stream, globally, I have to consider the impact it’s having on my world.  Change as significant as … land lines to smart phones or maybe as significant as railways to airplanes?

It’s the ability to obtain and share information, build relationships, share experiences that is shaping our culture.  As I’m writing today, my boyfriend is on video chat with me.  We work side by side almost daily though he’s across town.  My daughter lives her life out loud on Facebook, she lives like everyone is watching because they are.  How will that impact the psychology of her generation? I like to think it will evolve into generations with more and more integrity, empathy, and tolerance.  Now that’s change, real social change.

Still not convinced that Facebook has changed your world? What would happen if Facebook’s data was all lost? How many relationships would you lose? Would you still have contact information for all your Facebook friends? What about moments in your life that are recorded there? Birthdays, trips, photo albums, video’s, private messages of encouragement.

How big a hole would it make in your everyday life if Facebook caught on fire tomorrow and everything was lost?

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Wasted.

by KSL on July 22, 2010

I am totally frustrated. A nonprofit organization that I care about just closed up shop. They claim it as a victory, as if the people they served no longer need their services but that’s a load a crap. It’s such a waste because they had lots of what they needed to sustain the programs and even grow their membership but they had no one holding the reins that understood what to do with them. Too much changed too quickly. The idea that the way they had always communicated was not how their audience wanted to communicate was simply lost on them.

It kills me that I can’t read a blog that isn’t talking about blogging, or pick up a book that isn’t talking about writing a book about social media but the “Social” folks are writing blogs and books for each other because the people “at work” still aren’t in the loop. It’s like they are thrashing around in the water and unless someone gets them to listen and appreciate the value in all this change, more will drown, not realizing they didn’t have to swim so hard they only needed to stand up.

Case in point, organization in question had some great content and they sent email newsletters with regularity but they didn’t put that content in a blog, or on Facebook or anywhere that anyone else could see it. So it got sent to the same people, over and over, most of whom were already moving on. The great content that took so much time and care to prepare never reached the people it actually deserved to serve. See the writer didn’t prefer to get content from the social web and so projected a value on email that just wasn’t reflected by the membership and prospective members. More over the single voice outbound never became a conversation. A newsletter never let all the recipients talk to each other about the topic they were reading. It never enabled them to work together and for each other. It never called back those on the way out to come back in and lend a hand to the newbs. Urgh! Wasted.

Communication is not only about what you have to say, it is about packaging and delivering that message so that the recipient will receive it with the least barrier and highest ability to arrive at the thought or emotion you wanted to bring to them.  Think about the voyage of your messages not just the destination. Okay, I’m done for now.

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I was talking to my friend Carol yesterday and she was sharing a hellish story about some hoops Verizon was putting her through.  She was as frustrated about “finding” corporate stores to work with as I was.  She looked online using the Verizon store locator and check it out..Verizon Store Locator

New Hampshire doesn’t even make the list.  I feel so … under appreciated. Later the same day I read this blog post from @SkipCohen, he’s trying to take a lesson from his experience and share it which is great. BUT I feel like Verizon needs to go back to their Dr. Suess lessons.  ”A person’s a person, no matter how small.” “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.

KTF

-KSL

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Are your customers hostages?

by KSL on May 11, 2010

I have a cool new phone. The HTC Incredible, it’s soooo much better than my Blackberry Storm. I’m plugged in too, a regular SocMed Jockey, so I should/could be a consumer advocate sharing my happy experience but I can’t do that, because I’m really just a hostage.

A little background

I’ve been ready to throw my phone out a window for months. I’ve been considering jumping to AT&T to get an iPhone but I’ve been with Verizon a long time.  All of my daughter’s friends are on Verizon that’s why we switched from T-Mobile in the first place.  Besides Verizon has better coverage than AT&T for some of the places I go.  So I was fairly committed to staying with them and holding out for the Nexus One but then the HTC Incredible came along. It was being released earlier and it was reviewed to be on par or better than the Nexus.

Here’s the sitch:

The day that Verizon Wireless released the HTC Incredible I actually lost my Blackberry, so I went to the Verizon store on South Willow Street (not “my store”). I asked if they had the Incredible in stock and the young man confirmed. The Androids had landed, yes! Story should end here. I buy a phone, happy-o but it doesn’t.

A paraphrase of my experience.

Verizon Rep: Hey you can get this for less if you wait till May 3 when you’re up for an early upgrade option (I would’ve paid full price if he hadn’t gone there).
Me: umm that’s in like four days.
Verizon Rep: Yes, you’ll have to come back.
Me: No. You wont have these in four days and I’ve lost my phone I need one today. Can’t you fix it, I mean what’s four days to Verizon?
Verizon Rep: No. I can’t do anything you’ll have to come back May 3
Me: Are you serious? I’m a customer for “x” $ month and “y” number of years with a VIP rating and you’re not going to sell me the phone today?
Verizon Rep: No. I can’t do anything you’ll have to come back May 3
Me: I’m getting a phone today, it doesn’t have to be here. You don’t want to reconsider or talk to a manager or anything? You’re going to let me walk away from Verizon like this today.
Verizon Rep: Yes.

So I go over to Five Guys to have a burger with my kido and I’m fuming. Ready to go to AT&T after lunch and tell Verizon to go to hell. I think I actually Tweeted something about their sucktasticness. My daughter keeps feeding me french fries and reminds me that every time we do anything with Verizon at a store other than “our store” we wind up being upset. She’s right. Last May when we bought the Blackberry for me and her an LG Dare we’d gone through a similar “I don’t have a brain in my head” moment with a Verizon Rep down in Merrimack. Whenever we went to “our store” they were brilliant. So after lunch I resolve to finish my errands and then try again to get my new phone at “my Verizon store”.

At my store I explain my situation to the rep who is very sympathetic and explains to me that I need to call customer service and make my case with them. His hands are tied and he wishes he could do more right now but that customer service over the phone has powers that the he did not.  He’s frustrated by it as he explains to me the hoops we have to jump through but he’s confident things will be resolved to my satisfaction. I think to myself “how ridiculous!” but okay, I call.

I’m on the phone with a young lady from customer service and she’s giving me the same “you’ll have to wait four days story”. I make it clear that I am not waiting four days, if they can’t figure out that my tenure as a customer is of greater value than the next fours days then I am taking my business elsewhere. After placing me on hold she returns, like a miracle, she’s enthusiastic and celebrating! I should be so happy with her because she found a loop hole and can make the four day thingy go away :) … I’m not impressed but whatever I need my phone.

So she blathers on and on about the notations she’s making in the account and all the Verizon jargon about “upgrade” vs “early upgrade” vs “priority upgrade” and a bunch of other crap. I explain to her that while she is very impressed with all the jargon they have created to run their business on the inside, people like me on the outside don’t give a flying hoot what they call it. It’s all irrelevant to the customer. We want to buy a phone, or a service plan, and that’s it. We don’t want to have to learn a different language to try and find out if we are getting screwed out of a better offering by the same vendor. We want you to make it simple and to do the right thing.  We want to be able to trust you.

Unfortunately I’ve been on the phone in the store for the last hour and twenty minutes (yes that’s right!) and the rep in the store tells me closest place to get my phone now is the Nashua store which closes at 9:00. If chatterbox can finish updating the notes on my account and we verify them, then I could maybe make it in time to get my phone. My rep calls the Nashua store and explains the circumstances ensures they see what we see etc. and lets them know I’m on my way. My boyfriend has been with me this whole time because we had been on our way out to dinner and this was to have been a quick stop along the way (oops!). He graciously agrees to play my little reindeer game and we head to Nashua to get my phone. Story should end here. I buy a phone, happy-o ……. but it doesn’t.

I get to the Nashua store and to make a long ugly story short (too late?) the store manager refuses to sell me the phone. He says the “code” is not one his store can acknowledge, no amount of talk can change it, he can’t sell me the phone.

Next day, I’m back on the phone with customer service. Now I’m ripped. I tell her that I’m leaving and they are forgiving me the $240.00 cancellation fee as my departure is due to their failure to provide adequate customer service. I’m all done. The rep explains that I shouldn’t be mad at her Verizon, because the Nashua store isn’t a corporate store.

Suddenly I begin to understand my various experiences with Verizon. See they want you to think they are one big brand, so you’ll trust this one big every-where-all-at-once-wireless-giant, only they’re not. They can not even make their non-corp stores sell a phone to someone. It’s up to each store manager’s discretion. That hit me like brick. So the store manager could have served me but he chose not to so he could sell his phone at a full price.

Wow.  I asked the rep on the phone how were we, the customers, supposed to know which was which? How did we get to decide who we want to do business with? She didn’t answer.  In the end, two and a half days after I tried to buy it, I got my phone. But I’ve lost all respect for them. I’m a hostage, I have no loyalty or trust in them anymore. The thing with hostages is the moment the right opportunity to escape comes along, they’re out of there.  When was the last time you asked your customers why they do business with you?

KTF

-KSL

P.S. As if they had any redeeming qualities.

Wow & I hadn’t even seen this before my last post “Verizon Tweets throw Comcast under a bus” http://bit.ly/d58DTc – Seriously? ok Kettle!

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All this warm weather reminds of beach books, I’ve been thinking about my seasonal pilgrimage to my favorite book stores. While building a wish list, thoughts of you all entered my mind. Every time I speak or work with a group of people I’m asked for recommended reading suggestions. So thinking about how many people I’ve come to know over the past few months and which books I’d like you all to read to further your education in Social Media for Education, Business, and Nonprofit communications.

Here’s my linkable list for you all in no particular order
(I have either read or plan to read)

1. Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran

2. Linked: How Everything Is Connected to Everything Else and What It Means by Albert-László Barabási

3. Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel

4. The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations by Ori Brafman, Rod A. Beckstrom

5. What Would Google Do? by Jeff Jarvis

6. Tribes: We Need You to Lead Us by Seth Godin

7. Wikinomics: How Mass Collaboration Changes Everything by Anthony D. Williams, Don Tapscott

8. Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky

9. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

10. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

11. Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman

12. Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel

13. The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

14. The New Community Rules: Marketing on the Social Web by Tamar Weinberg

15. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan, Julien Smith

I’ve aksed the Aleuro followers and fans for their insight too and I will be sure to share their suggestions. I’ll republish a complete list from all y’all later this month. Please add your suggested book name (or even link would be great) here in the comments. York Beach, Maine

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Social Media Profiles

April 28, 2010

Yesterday one of my clients, who has made this transition successfully, called to ask me a question I hadn’t considered when we worked through their social media policy and plan. “What happens to these profiles when someone dies?”

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Let the creative juices flow.

April 5, 2010

Benn Stevens is an intern with Aleuromedia.  Live Free or Die Laughing is a New Hampshire based comedy troupe with a conscience, Mike Koutrobis is a long time personal friend all round  great guy. Logo Project (authored by Benn Stevens) Live Free or Die Laughing Logo Redesign. When this opportunity first presented itself to me [...]

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Better than a poke in the eye!

March 23, 2010

It was a perfect storm so to speak, some family stuff, some friend stuff, some business stuff…I was approaching break point with too many drama’s, in too many directions, when I did something ridiculously stupid.

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